Google My Business (GMB)
Google My Business is a free tool offered by Google that allows businesses to manage their online presence across Google, including search and maps. It enables businesses to create and manage their business profile, verify and edit information, and interact with customers.
Here's how we help local businesses utilize Google My Business to rank in the search results:
Create and verify your business profile
First, we will need to create a business profile on Google My Business and verify it. This process involves confirming your business name, address, and phone number (NAP), and proving that you own or manage the business. Verifying your profile will allow Google to display your business information accurately and give you access to all of Google My Business's features.
Optimize your business information
Once you have a verified profile, we deliberately optimize your business information by filling out all the required fields, including business name, address, phone number, website, business hours, and business category. Our team provides accurate and detailed information that accurately represents your business.
Add photos and videos
Adding photos and videos of your business will not only make your profile look more attractive, but it can also help you rank higher in search results. Adding photos and videos will also give customers a better idea of what your business is all about and what they can expect when they visit.
Encourage customer reviews
Encouraging customers to leave reviews on your Google My Business profile. Positive reviews can help improve your ranking in search results, while negative reviews can have the opposite effect. We are sure to respond to reviews, both positive and negative, to show that you value customer feedback and engagement.
Post updates and promotions
You can also use Google My Business to post updates, promotions, and special offers for your customers. This will keep your business information up-to-date and encourage customers to visit or make a purchase.
Monitor insights and analytics
Google My Business provides insights and analytics about how customers interact with your business online, such as how many times your profile was viewed, how customers found your business, and how many phone calls or website clicks were generated from your profile. Our SEO team uses this data to adjust our strategy and improve your business's online presence.
By utilizing these strategies, local businesses can effectively use Google My Business to rank higher in search results, attract more customers, and increase revenue.