Matrix Search Engine Optimization (SEO) Methods
Search engine optimization (SEO) is the process of optimizing a website's content and structure to increase its visibility and ranking in search engine results pages (SERPs).
The goal of SEO is to drive organic (unpaid) traffic to a website by ensuring that it appears at or near the top of the search results for specific keywords or phrases.
Matrix SEO Approach
Our experienced team understands that not all companies are the same and their goals are typically different in the long run. That is why we custom-tailor our SEO plan and strategies around your company's goals and budget.
There is never any "cookie-cutter" SEO plans at Matrix SEO pro! On the contrary, we deploy a step-by-step digital marketing strategy that is based on your business profile and what it will take to outrank competitors within your industry, who are currently ranking high in the search results.
SEO involves a wide range of techniques, including keyword research, on-page optimization, off-page optimization, link building, and technical optimization.
Having decades of experience with search engine optimization allows us to foresee issues before they happen and incorporate Google's best practices into every strategy we implement.
SEO for New Websites
Our agency approaches search engine optimization (SEO) for new websites in the following ways:
Conduct keyword research
We start by identifying relevant keywords and phrases that people use to search for products or services in your industry. This involves researching search volume, competition, and relevance.
It is imperative to extensively analyze competitors' websites to identify their strengths and weaknesses in terms of SEO. This helps to determine what strategies are working for them and what opportunities exist for improvement.
Develop a content strategy
We enjoy developing high-quality, relevant content that targets the identified keywords and meets the needs of the target audience. After extensive research, our SEO agency will produce the right content that Google will rank.
Optimize on-page elements
With professional web developers, we ensure your company website is structured and coded in a way that makes it easy for search engines to crawl and index the content. This includes optimizing titles, meta descriptions, header tags, image alt tags, and internal linking.
Build high-quality backlinks
Our comprehensive link-building strategy focuses on building high-quality backlinks from reputable sources in the industry. This helps to increase the website's authority and credibility in the eyes of search engines.
Monitor and analyze the performance
We use analytics tools to track the website's performance in terms of traffic, rankings, and conversions. This allows us to identify areas for improvement and make data-driven decisions about future optimization strategies.
Our experts approach SEO for new websites with a holistic and data-driven approach, focusing on both on-page and off-page optimization strategies to improve visibility and drive targeted traffic to the site.
SEO is a complex and ongoing process that requires a deep understanding of search engine algorithms, user behavior, and industry trends. By investing in SEO, businesses can drive more targeted traffic to their websites and increase their online visibility, ultimately leading to more leads, sales, and revenue.